xpln.ai
Revolutionize ad measurement with advanced attention-based metrics.
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xpln.ai is at the forefront of a new era in ad measurement, leveraging advanced attention-based metrics to ensure that advertising investments are not wasted on merely viewable but unengaged ads. By focusing on attention, xpln.ai directly correlates ad effectiveness with brand perception and business outcomes, offering a more reliable measure of ad impact compared to traditional metrics like viewability and completion rates. With a robust platform that uses eye-tracking data and machine learning, xpln.ai provides real-time insights that drive meaningful results for advertisers, agencies, marketplaces, and publishers by optimizing ad strategies and improving inventory value.
The platform’s unique approach combines comprehensive data analysis, including ad position and traffic source, with advanced eye-tracking technology to offer unparalleled precision across all channels, from social media to CTV. Its transparent, actionable insights are designed not merely to maximize attention but to identify and harness the optimal attention necessary for achieving significant business goals.
Pros:
- Advanced attention-based metrics
- Real-time, actionable insights
- Comprehensive cross-channel measurement
- Transparent data access
Cons:
- Complex setup for uninitiated users
- Requires continuous data input
- Dependency on eye-tracking technology
Features:
- Attention-Based Metrics - Measures ad effectiveness based on audience engagement
- Eye-Tracking and Machine Learning - Uses advanced technology to analyze real-time user attention
- Cross-Channel Measurement - Provides insights across social media, CTV, and more
- Data Transparency - Offers clear access to data with no black-boxed scores
Integrations:
- Integration 1 - Description
- Integration 2 - Description
Pricing:
- Pricing tier 1 - Description
- Pricing tier 2 - Description
Implementation Timeline
Not Disclosed
Onboarding
Not Disclosed
Sandbox
No
Compliance
Not Disclosed
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Medical Devices
Medical Imaging
Meeting Automation
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Meetings
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Omnichannel Communication
Operations
Outbound Tracking
Partner Relationship Management (PRM)
Pipeline Acceleration
Precision Agriculture
Predictive Analytics
Pricing Tools
Privacy Protection
Product Adoption
Product Management
Productivity
Productivity Enhancement
Project Management
Project Portfolio Management
Public Safety
Reading Enhancement Tools
Real Estate
Remote Device Management
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Risk Management
Robotics
Sales
Sales Automation
Sales Coaching Tools
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Sales Enablement
Sales Engagement Platform (SEP)
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Security
Simulation
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Smart City
Social Media
Social Media Management
Social Media Tools
Software
Space
Surveillance Solutions
Synthetic Data Tools
Task Management
Technology
Translation
Transportation
Value Stream Management
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