Proxima

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Proxima uses predictive data intelligence to lower acquisition costs and increase customer lifetime value, benefiting businesses through improved marketing efficiency and scalability.

Categories: AI Customer Engagement, Marketing, Sales

Pricing Model: Subscription

Updated: 06/03/2025

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Proxima specializes in predictive data intelligence that empowers businesses to enhance their marketing efforts while reducing acquisition costs and increasing customer lifetime value. The platform utilizes sophisticated algorithms and a wealth of consumer insights to build high-performing audiences, particularly for eCommerce businesses seeking to optimize their advertising strategies. By integrating rich data insights, Proxima aids companies in targeting smarter and maximizing their return on ad spend (ROAS). Their extensive data pool, drawn from over 80 million U.S. eCommerce shoppers, ensures that businesses can target new, high-value customers effectively. Additionally, Proxima provides tactical data intelligence to fuel profitable growth and enterprise-grade customer insights designed to optimize marketing campaigns by tailoring them to specific shopper attributes and market conditions.

Pros:

Reduces customer acquisition costs and enhances LTV
Provides access to extensive consumer data insights
Aids in building high-intent, personalized marketing campaigns
Improves marketing efficiency with consistent consumer data application

Cons:

Dependence on external data sources
Potential complexity in initial setup
Largely focused on eCommerce markets

Features:

Predictive AI Audiences - Leverages insights to target high-value customers, increasing campaign effectiveness.
Data Intelligence - Provides in-depth consumer insights to drive growth and campaign optimization.
Scalable Advertising Solutions - Designed for scaling ad spends efficiently while maintaining marketing effectiveness.
Rich Data Pool - Utilizes data from over 80 million U.S. eCommerce shoppers to inform targeting strategies.

Integrations:

Meta - Proxima provides data-enriched audiences tailored for advertising on Meta platforms, enhancing ad performance with predictive intelligence.
DSPs - Programmatic Audiences for Demand Side Platforms (DSPs), optimizing reach through data-driven segments.

Pricing:

Subscription model - Users subscribe to Proxima services for ongoing access to audience data and intelligence capabilities.

Implementation Timeline

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Onboarding

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Sandbox

Compliance

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Hashtags

AI Assistant lead generation platform sales engagement platforms

Buying Persona

CRO, CFO, VP of Sales, Director, CMO, Sale Manager, RevOps, Product Marketing Manager, VP of Demand Generation, Brand Manager, VP

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