Privacy Policy This Privacy Policy outlines how we collect, use, store, process, and share your personal data in connection with your business and professional use of Market Genius AI’s website (www.market-genius-ai.com) and its subdomains, collectively, “Site”) and related communications (e.g., emails, phone calls, and texts) (collectively, “Service”). “we”, “us”, “our” and “Market Genius AI” refer to Market Genius AI, Inc., a California corporation based in Mountain View, California.
Privacy Rights by Region
California Residents: You have specific rights regarding your personal information, including access, deletion, and disclosure about how your data is collected and used.
Residents of the European Economic Area (EEA), United Kingdom, or Switzerland: You are entitled to data protection rights under applicable laws, including the right to access, correct, delete, or restrict the processing of your data, as well as the right to data portability and to complain with a supervisory authority.
For more information or to exercise your rights, please contact us directly. legal@market-genius-ai.com
1. CATEGORIES & TYPES OF PERSONAL DATA COLLECTED
We collect, store, and process the following categories of your personal data:
- Identifiers: First name, last name, email address
- Commercial Information: Records of software products and/or services purchased, obtained, or considered
- Internet or other electronic network or device activity information: Search history, information on interactions with a website, application, or advertisement
Category Examples Identifiers First name, last name, email address Commercial Information Records of software products and/or services purchased, obtained, or considered Internet or other electronic network or device activity information Search history, information on interactions with a website, application, or advertisement Geolocation Data Physical location, generally Audio and visual information Video reviews of software Professional or employment information Current or past employment, job title, employer name Inferences Activity on the Site to infer interest in certain products and categories Sensitive personal information Account login and password information Browser IP address, screen resolution, browser version/identity, browser language, local timezone
When you use Market Genius AI’s AI-powered software buying assistant, Market Genius AI may store your chat logs to gather feedback and improve our products and services.
2. SOURCES OF PERSONAL DATA COLLECTION
We collect your personal data from these sources:
- Directly from You. When you visit the Site, log in as a registered user on the Site, or fill out a form on the Site.
- Indirectly from You. As you navigate and interact with the Site, we automatically collect some information through cookies and similar technologies. The personal data collected may include information about your computer and internet connection, such as your IP address, operating system, and browser type. Not all data collected may be considered personal data, and some cookies are necessary to operate or maintain the Site or enable different functionalities of the Site. For details on our cookies, see our Terms of Service.
- From Social Media. If you use a social network to log in, we receive specific personal data from your account, such as your profile information and connections.
- From Other Sources. We may also obtain personal and non-personal data about you from affiliated entities, business partners, and third parties. For example, if you visit the Site via a partner’s link, we may receive data that you shared with that partner.
3. WHY WE USE YOUR PERSONAL DATA
We may use your personal data as permitted by law, for the following business purposes:
- Delivering Services and Features. We use the information you provide when creating an account on the Site to deliver our services and features. This may include your name, email address, company, and any additional details you share. With your consent, we may publicly display your first name, last initial, and any profile photos or content. We also store your preferences to enhance your user experience, including your software and product selections. Any reviews or content submitted will be publicly viewable, including your first name and last initial, and photos associated with your account. You can limit the public nature of some of this information in your account settings. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, and sensitive personal information.
- Fulfillment of Contact Requests. We use the information you provide to respond to your contact requests on the Site. When you request information about a third-party service or product, we will connect you with the relevant provider. The information used may include identifiers, professional, or employment information.
- Research and Analysis. We use collected information to conduct research and analysis related to the Site, such as to identify and resolve errors, test features, and understand visitor behavior and pathways. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, professional or employment information, inferences, and browsing information.
- Personalization of your Experience. We use your information, including the software products and services you use or have used, or are engaging with on the Site, to personalize your experience and provide tailored recommendations. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, and browser.
- Usage Improvement. We use information about your Site activity (such as search history, pages viewed, and date, time, and duration of your visits) to understand and enhance usage. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, professional or employment information.
- Feedback to Third Parties. We use your information to assist our business partners in understanding their potential customers or current users. The information used may include identifiers, commercial information, audio and visual information, professional or employment information, and inferences.
- Enhancing Service Security. We use collected information to ensure the security of the Service, including verifying logins and detecting unauthorized access. The information used may include identifiers, internet or other electronic network or device activity information, and geolocation data.
- Email Communications About Market Genius AI’s Products and Services. We use your email address to send informational and marketing communications about Market Genius AI’s products and services, as well as to gather feedback on your experience with the Site. Market Genius AI will do this with your consent when required. The information used may include identifiers, internet or other electronic network or device activity information, and geolocation data.
- Offsite and Target Advertisements. We may deliver advertisements for Market Genius AI products and services through our partners, based on information you provide during your Site visit. Market Genius AI will do this with your consent when required. To manage your preference, please review your cookie preferences. The information used may include identifiers, commercial information, professional or employment information, internet or other electronic network or device activity information, and browsing information.
- Compliance with Legal Obligations. We use and share your personal data as required to respond to legal processes; establish or exercise our rights, defend against legal claims, or as otherwise required by law. We may also use your personal data to investigate or prevent illegal or suspected illegal activities and to protect the rights and safety of Market Genius AI and its users The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, sensitive personal information.
- Corporate Transactions. We may use and share your personal data in relation to corporate transactions, such as mergers, acquisitions, or asset sales, as well as in the event of bankruptcy. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, and sensitive personal information.
4. SHARING YOUR INFORMATION WITH THIRD PARTIES
Market Genius AI may share your information with products and services providers listed on the Site, business partners, service providers, social media networks, affiliates, and any other third parties you authorize.
- Sharing With Product and Service Providers. When you request to be contacted, we will share your personal data with the relevant provider to fulfill your request. The personal data shared may include (to the extent you provide it): first and last name, email, phone number, employer, and location information.
- Sharing Your Content. When you leave a review on the Site, it may be shared publicly along with any associated personal data. This information may be displayed on social media, third-party software marketplaces, and other authorized platforms or marketing materials. This personal data shared may include (to the extent you provide it) your first name, last initial, email, profile picture associated with your Market Genius AI account, job title, and employer.
- Sharing with Service Providers. Market Genius AI engages third-party service providers to assist with various Site-related functions, including hosting, security, support, tracking, and marketing. We share your personal data with these providers as needed to perform their tasks. The personal data shared may include any categories of information outlined in Section 1, above.
- Sharing with Social Networks. If you log into your Market Genius AI account using a social network like LinkedIn or Facebook, we may share information about your activity or content posted on the Site with that network. For instance, if you choose to post a review on social media, we will share the personal data associated with that review.
- Sharing with Affiliates. We share your personal data with our affiliates, who must adhere to this Privacy Policy. If Market Genius AI is acquired by another company, that entity will inherit your personal data and will handle it according to this Privacy Policy. The personal data shared may include any categories outlined in Section 1, above.
- Sharing with our Clients. Market Genius AI may receive valuable consideration for sharing your personal data when you request contact from a provider or leave a review that we share with clients. We share your personal data to promote our products and services, allow clients to display their reviews, and provide insights into their competitive landscape. This includes your first and last name and email, along with any additional information you provide. In some cases, we also share data with advertising partners.
5. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES
We use the following tracking technologies:
- Cookies and Tracking Technology. We use cookies and similar tracking technologies to enhance your experience on the Site. These tools help us recognize you and collect information about your interactions, including navigation patterns and preferences. When you visit the Site, we (including companies we work with) may store small data files on your device, which can include web beacons, cookies, clear gifs, pixel tags, e-tags, flash cookies, log files, or other local storage. These technologies (often referred to collectively as cookies) enable us to analyze usage and improve the Service. You can manage cookie preferences through your browser settings for cookies in various browsers.
- Do Not Track Signals. Market Genius AI does not currently respond to Do-Not-Track signals from persons in the United States, although we do respond to the Global Privacy Control (GPC). You may adjust your preferences for certain tracking, for example, by disabling cookies or using ‘private’ or ‘incognito’ browsing modes. Learn more in our Terms of Service.
6. USER-GENERATED CONTENT
Reviews and comments you submit on the Site will be publicly accessible both on and off the Site. If you include personal data in your review or posts, other users can identify you or link you to your account. To minimize this risk, consider using the Service anonymously.
Submitting reviews and comments is voluntary. By doing so, , you authorize Market Genius AI to publicly share your content and sub-license it as outlined in our Terms of Use. This allows us to authorize third parties, including software providers and marketing platforms, to use your content in various formats.
If you wish to anonymize or delete a review previously attributed to your name, you can request this change be made. However, we cannot guarantee that others have not saved your personal data before the change.
Data Deletion Rights
All users have the right to request the deletion of their personal data from our systems at any time. If you wish to delete your personal data, please contact us using the information provided below:
- Email our privacy team at legal@market-genius-ai.com
Upon receiving your request, we will verify your identity and process the deletion of your personal data. Please note that certain information may be retained as required by law or for legitimate business purposes.
7. PROCESSING IN THE UNITED STATES
If you access the Site from outside the United States, your personal data will be transferred to, stored, and processed in the United States, where our servers and central database are located. U.S. data protection laws may not be as comprehensive as those in your country.
Your personal data may be processed outside your jurisdiction, including in countries and jurisdictions that are not subject to an adequacy decision by the European Commission or your local legislature or regulator, and that may not provide for the same level of data protection as your jurisdiction. We ensure that recipients provide sufficient security by using appropriate agreements, including standard contractual clauses approved by the European Commission (Art. 46 GDPR) or other relevant authorities.
8. SECURITY
We have implemented administrative, technical, and physical security procedures to protect your personal data. Only authorized employees can access non-public data for specific business purposes. We use encryption for data transmission and employ firewalls and intrusion detection systems to prevent unauthorized access. Please note that while we strive to protect your information, submitting data over the Internet is never completely secure, and any submission is at your own risk.
9. DURATION OF PERSONAL DATA RETENTION
Market Genius AI retains your personal data only for as long as necessary to deliver our services, support legitimate business purposes, investigate potential misuse, and meet legal or regulatory requirements. Information tied to your user profile is stored for the duration of your account’s life. If your account is closed, some data, such as ratings, reviews, or profile pages of service providers, may be retained to preserve the integrity of the platform. We also use cookies and similar technologies to enhance your experience, which may collect data about your interactions with the site. You can typically adjust cookie preferences through your browser settings.
10. SITE IS NOT INTENDED FOR CHILDREN
The Site is intended for a general audience and does not offer services directed to individuals under 18 years of age.
No one under the age of 18 may provide any information to or on the Site. We do not knowingly collect or share personal information from individuals under 18.
If you are under 18, do not use or provide any information on the Site or on or through any of its features, do not register on the Site, use any of the interactive or comment features of the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. Should an individual who we know to be under the age of 18 send personal information to us, we will delete or destroy such information as soon as reasonably possible. If you believe we might have this type of information, please contact us.
11. PRIVACY POLICY UPDATES
This Privacy Policy is current as of the date last updated above. Market Genius AI may, in its sole and absolute discretion, update this Privacy Policy from time to time. Market Genius AI will post its updated Privacy Policy to the Site. You acknowledge that your continued use of the Site and/or continued provision of personal information to Market Genius AI after we publish an updated Privacy Policy will be considered acceptance of any changes to this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.
12. GET IN TOUCH WITH MARKET GENIUS AI
For inquiries regarding this Privacy Policy or to contact the Data Protection Officer, please reach out at legal@market-genius-ai.com or send correspondence to:
Market Genius AI.com, Inc.
Attn: Privacy Team
174 Jordan Ct
Mountain View, California 94043
When contacting us, please include your contact details, including the email address associated with your registration, along with a description of your concern.
This Privacy Policy outlines how we collect, use, store, process, and share your personal data in connection with your business and professional use of Market Genius AI’s website (www.market-genius-ai.com) and its subdomains, collectively, “Site”) and related communications (e.g., emails, phone calls, and texts) (collectively, “Service”). “we”, “us”, “our” and “Market Genius AI” refer to Market Genius AI, Inc., a California corporation based in Mountain View, California.
Privacy Rights by Region
California Residents: You have specific rights regarding your personal information, including access, deletion, and disclosure about how your data is collected and used.
Residents of the European Economic Area (EEA), United Kingdom, or Switzerland: You are entitled to data protection rights under applicable laws, including the right to access, correct, delete, or restrict the processing of your data, as well as the right to data portability and to complain with a supervisory authority.
For more information or to exercise your rights, please contact us directly. legal@market-genius-ai.com
1. CATEGORIES & TYPES OF PERSONAL DATA COLLECTED
We collect, store, and process the following categories of your personal data:
- Identifiers: First name, last name, email address
- Commercial Information: Records of software products and/or services purchased, obtained, or considered
- Internet or other electronic network or device activity information: Search history, information on interactions with a website, application, or advertisement
| Category | Examples |
| Identifiers | First name, last name, email address |
| Commercial Information | Records of software products and/or services purchased, obtained, or considered |
| Internet or other electronic network or device activity information | Search history, information on interactions with a website, application, or advertisement |
| Geolocation Data | Physical location, generally |
| Audio and visual information | Video reviews of software |
| Professional or employment information | Current or past employment, job title, employer name |
| Inferences | Activity on the Site to infer interest in certain products and categories |
| Sensitive personal information | Account login and password information |
| Browser | IP address, screen resolution, browser version/identity, browser language, local timezone |
When you use Market Genius AI’s AI-powered software buying assistant, Market Genius AI may store your chat logs to gather feedback and improve our products and services.
2. SOURCES OF PERSONAL DATA COLLECTION
We collect your personal data from these sources:
- Directly from You. When you visit the Site, log in as a registered user on the Site, or fill out a form on the Site.
- Indirectly from You. As you navigate and interact with the Site, we automatically collect some information through cookies and similar technologies. The personal data collected may include information about your computer and internet connection, such as your IP address, operating system, and browser type. Not all data collected may be considered personal data, and some cookies are necessary to operate or maintain the Site or enable different functionalities of the Site. For details on our cookies, see our Terms of Service.
- From Social Media. If you use a social network to log in, we receive specific personal data from your account, such as your profile information and connections.
- From Other Sources. We may also obtain personal and non-personal data about you from affiliated entities, business partners, and third parties. For example, if you visit the Site via a partner’s link, we may receive data that you shared with that partner.
3. WHY WE USE YOUR PERSONAL DATA
We may use your personal data as permitted by law, for the following business purposes:
- Delivering Services and Features. We use the information you provide when creating an account on the Site to deliver our services and features. This may include your name, email address, company, and any additional details you share. With your consent, we may publicly display your first name, last initial, and any profile photos or content. We also store your preferences to enhance your user experience, including your software and product selections. Any reviews or content submitted will be publicly viewable, including your first name and last initial, and photos associated with your account. You can limit the public nature of some of this information in your account settings. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, and sensitive personal information.
- Fulfillment of Contact Requests. We use the information you provide to respond to your contact requests on the Site. When you request information about a third-party service or product, we will connect you with the relevant provider. The information used may include identifiers, professional, or employment information.
- Research and Analysis. We use collected information to conduct research and analysis related to the Site, such as to identify and resolve errors, test features, and understand visitor behavior and pathways. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, professional or employment information, inferences, and browsing information.
- Personalization of your Experience. We use your information, including the software products and services you use or have used, or are engaging with on the Site, to personalize your experience and provide tailored recommendations. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, and browser.
- Usage Improvement. We use information about your Site activity (such as search history, pages viewed, and date, time, and duration of your visits) to understand and enhance usage. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, professional or employment information.
- Feedback to Third Parties. We use your information to assist our business partners in understanding their potential customers or current users. The information used may include identifiers, commercial information, audio and visual information, professional or employment information, and inferences.
- Enhancing Service Security. We use collected information to ensure the security of the Service, including verifying logins and detecting unauthorized access. The information used may include identifiers, internet or other electronic network or device activity information, and geolocation data.
- Email Communications About Market Genius AI’s Products and Services. We use your email address to send informational and marketing communications about Market Genius AI’s products and services, as well as to gather feedback on your experience with the Site. Market Genius AI will do this with your consent when required. The information used may include identifiers, internet or other electronic network or device activity information, and geolocation data.
- Offsite and Target Advertisements. We may deliver advertisements for Market Genius AI products and services through our partners, based on information you provide during your Site visit. Market Genius AI will do this with your consent when required. To manage your preference, please review your cookie preferences. The information used may include identifiers, commercial information, professional or employment information, internet or other electronic network or device activity information, and browsing information.
- Compliance with Legal Obligations. We use and share your personal data as required to respond to legal processes; establish or exercise our rights, defend against legal claims, or as otherwise required by law. We may also use your personal data to investigate or prevent illegal or suspected illegal activities and to protect the rights and safety of Market Genius AI and its users The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, sensitive personal information.
- Corporate Transactions. We may use and share your personal data in relation to corporate transactions, such as mergers, acquisitions, or asset sales, as well as in the event of bankruptcy. The information used may include identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, audio and visual information, professional or employment information, inferences, and sensitive personal information.
4. SHARING YOUR INFORMATION WITH THIRD PARTIES
Market Genius AI may share your information with products and services providers listed on the Site, business partners, service providers, social media networks, affiliates, and any other third parties you authorize.
- Sharing With Product and Service Providers. When you request to be contacted, we will share your personal data with the relevant provider to fulfill your request. The personal data shared may include (to the extent you provide it): first and last name, email, phone number, employer, and location information.
- Sharing Your Content. When you leave a review on the Site, it may be shared publicly along with any associated personal data. This information may be displayed on social media, third-party software marketplaces, and other authorized platforms or marketing materials. This personal data shared may include (to the extent you provide it) your first name, last initial, email, profile picture associated with your Market Genius AI account, job title, and employer.
- Sharing with Service Providers. Market Genius AI engages third-party service providers to assist with various Site-related functions, including hosting, security, support, tracking, and marketing. We share your personal data with these providers as needed to perform their tasks. The personal data shared may include any categories of information outlined in Section 1, above.
- Sharing with Social Networks. If you log into your Market Genius AI account using a social network like LinkedIn or Facebook, we may share information about your activity or content posted on the Site with that network. For instance, if you choose to post a review on social media, we will share the personal data associated with that review.
- Sharing with Affiliates. We share your personal data with our affiliates, who must adhere to this Privacy Policy. If Market Genius AI is acquired by another company, that entity will inherit your personal data and will handle it according to this Privacy Policy. The personal data shared may include any categories outlined in Section 1, above.
- Sharing with our Clients. Market Genius AI may receive valuable consideration for sharing your personal data when you request contact from a provider or leave a review that we share with clients. We share your personal data to promote our products and services, allow clients to display their reviews, and provide insights into their competitive landscape. This includes your first and last name and email, along with any additional information you provide. In some cases, we also share data with advertising partners.
5. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES
We use the following tracking technologies:
- Cookies and Tracking Technology. We use cookies and similar tracking technologies to enhance your experience on the Site. These tools help us recognize you and collect information about your interactions, including navigation patterns and preferences. When you visit the Site, we (including companies we work with) may store small data files on your device, which can include web beacons, cookies, clear gifs, pixel tags, e-tags, flash cookies, log files, or other local storage. These technologies (often referred to collectively as cookies) enable us to analyze usage and improve the Service. You can manage cookie preferences through your browser settings for cookies in various browsers.
- Do Not Track Signals. Market Genius AI does not currently respond to Do-Not-Track signals from persons in the United States, although we do respond to the Global Privacy Control (GPC). You may adjust your preferences for certain tracking, for example, by disabling cookies or using ‘private’ or ‘incognito’ browsing modes. Learn more in our Terms of Service.
6. USER-GENERATED CONTENT
Reviews and comments you submit on the Site will be publicly accessible both on and off the Site. If you include personal data in your review or posts, other users can identify you or link you to your account. To minimize this risk, consider using the Service anonymously.
Submitting reviews and comments is voluntary. By doing so, , you authorize Market Genius AI to publicly share your content and sub-license it as outlined in our Terms of Use. This allows us to authorize third parties, including software providers and marketing platforms, to use your content in various formats.
If you wish to anonymize or delete a review previously attributed to your name, you can request this change be made. However, we cannot guarantee that others have not saved your personal data before the change.
Data Deletion Rights
All users have the right to request the deletion of their personal data from our systems at any time. If you wish to delete your personal data, please contact us using the information provided below:
- Email our privacy team at legal@market-genius-ai.com
Upon receiving your request, we will verify your identity and process the deletion of your personal data. Please note that certain information may be retained as required by law or for legitimate business purposes.
7. PROCESSING IN THE UNITED STATES
If you access the Site from outside the United States, your personal data will be transferred to, stored, and processed in the United States, where our servers and central database are located. U.S. data protection laws may not be as comprehensive as those in your country.
Your personal data may be processed outside your jurisdiction, including in countries and jurisdictions that are not subject to an adequacy decision by the European Commission or your local legislature or regulator, and that may not provide for the same level of data protection as your jurisdiction. We ensure that recipients provide sufficient security by using appropriate agreements, including standard contractual clauses approved by the European Commission (Art. 46 GDPR) or other relevant authorities.
8. SECURITY
We have implemented administrative, technical, and physical security procedures to protect your personal data. Only authorized employees can access non-public data for specific business purposes. We use encryption for data transmission and employ firewalls and intrusion detection systems to prevent unauthorized access. Please note that while we strive to protect your information, submitting data over the Internet is never completely secure, and any submission is at your own risk.
9. DURATION OF PERSONAL DATA RETENTION
Market Genius AI retains your personal data only for as long as necessary to deliver our services, support legitimate business purposes, investigate potential misuse, and meet legal or regulatory requirements. Information tied to your user profile is stored for the duration of your account’s life. If your account is closed, some data, such as ratings, reviews, or profile pages of service providers, may be retained to preserve the integrity of the platform. We also use cookies and similar technologies to enhance your experience, which may collect data about your interactions with the site. You can typically adjust cookie preferences through your browser settings.
10. SITE IS NOT INTENDED FOR CHILDREN
The Site is intended for a general audience and does not offer services directed to individuals under 18 years of age.
No one under the age of 18 may provide any information to or on the Site. We do not knowingly collect or share personal information from individuals under 18.
If you are under 18, do not use or provide any information on the Site or on or through any of its features, do not register on the Site, use any of the interactive or comment features of the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. Should an individual who we know to be under the age of 18 send personal information to us, we will delete or destroy such information as soon as reasonably possible. If you believe we might have this type of information, please contact us.
11. PRIVACY POLICY UPDATES
This Privacy Policy is current as of the date last updated above. Market Genius AI may, in its sole and absolute discretion, update this Privacy Policy from time to time. Market Genius AI will post its updated Privacy Policy to the Site. You acknowledge that your continued use of the Site and/or continued provision of personal information to Market Genius AI after we publish an updated Privacy Policy will be considered acceptance of any changes to this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.
12. GET IN TOUCH WITH MARKET GENIUS AI
For inquiries regarding this Privacy Policy or to contact the Data Protection Officer, please reach out at legal@market-genius-ai.com or send correspondence to:
Market Genius AI.com, Inc.
Attn: Privacy Team
174 Jordan Ct
Mountain View, California 94043
When contacting us, please include your contact details, including the email address associated with your registration, along with a description of your concern.