Clay

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Automate and enhance go-to-market strategies with data enrichment and workflow automation.

Pricing Model: Subscription
Updated: 06/05/2025
Employees
Not Disclosed
Founded in
Not Disclosed
Funding Series
Not Disclosed
Funding Amount
Not Disclosed

Clay is a powerful tool designed to automate and elevate your go-to-market (GTM) strategies by leveraging data enrichment and workflow automation. With access to over 130 premium data sources and AI research agents, Clay allows businesses to turn insights into actionable revenue-driving strategies. The platform is ideal for enterprises and startups alike, providing the data foundation needed for efficient GTM workflows. Users can automate growth workflows, which can save valuable time and resources while ensuring data accuracy. Features such as AI-powered lead scoring and real-time intent signals make it easier for sales and marketing teams to prioritize and engage prospects effectively.

Clay’s comprehensive toolset is designed to improve productivity by integrating with your existing tech stack, allowing a seamless connection to CRMs, email tools, and more. The platform is particularly useful for teams involved in sales, marketing, and operations, who can leverage Clay’s data enrichment capabilities to inform strategic decisions and optimize customer interactions, ultimately scaling any growth ideas into successful initiatives.

Pros:

  • Access to 130+ premium data sources for comprehensive coverage
  • Seamless integration with existing tools and systems
  • Flexible workflows that enable quick iterations and optimizations
  • Real-time intent signals for timely outreach

Cons:

  • Potential learning curve for new users
  • Dependence on third-party data providers
  • Subscription costs may add up for smaller businesses

Features:

  • Data Enrichment - Seamless integration with 130+ data sources
  • AI Research Agents - Automatically uncover missing data points
  • Automated Workflows - Build workflows without engineering effort
  • Real-time Signals - Act on customer changes immediately

Integrations:

  • Salesforce - Easy integration for CRM data maintenance
  • Slack - Join live support and community of growth experts

Pricing:

  • Free Tier - Limited access to features
  • Pro Tier - Full access to all features with a subscription

Implementation Timeline

Not Disclosed

Onboarding

Not Disclosed

Sandbox

No

API Available

Compliance

SOC 2, GDPR, CCPA, ISO 27001

Buying Persona

CRO, VP of Sales, Director, CMO, Sale Manager, RevOps, VP

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