Fullstory

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Claimed

Behavioral data analytics platform that provides insights into customer and employee digital experiences.

Pricing Model: Subscription
Updated: 06/02/2025
Employees
Not Disclosed
Founded in
Not Disclosed
Funding Series
Not Disclosed
Funding Amount
Not Disclosed

Fullstory is a comprehensive behavioral data analytics platform designed to help businesses analyze and optimize digital experiences for both customers and employees. The platform offers a range of tools including product analytics, mobile analytics, session replays, and workflow optimization to uncover hidden behaviors in web and mobile environments. By capturing detailed user interactions, Fullstory empowers companies to improve user journeys, identify and resolve issues, and enhance overall productivity. The solutions cater to various industries such as retail, travel, finance, gaming, and SaaS, providing insights that help in creating seamless, engaging experiences that keep customers returning.

Pros:

  • Comprehensive behavioral data analytics
  • Improves user experience with detailed session insights
  • Supports multiple industries and use cases
  • Helps reduce technical friction and boosts engagement

Cons:

  • Complex application forms may lead to drop-offs
  • Navigation challenges in finding key information
  • Potential learning curve for complex features

Features:

  • Autocapture - Automatically captures user interactions without manual setup
  • Session Replay - Visualize user sessions to understand customer journeys

Integrations:

  • Google Analytics - Provides additional insights into user behavior
  • Salesforce - Enables seamless data integration for CRM solutions

Pricing:

  • Basic - Entry-level access to core analytics features
  • Enterprise - Comprehensive suite with advanced capabilities

Implementation Timeline

Not Disclosed

Onboarding

Not Disclosed

Sandbox

No

API Available

Compliance

Not Disclosed

Company Stage

Series A, Series B

Buying Persona

CRO, VP of Sales, Director, CMO, Sale Manager, RevOps, Product Marketing Manager, Customer Success Manager, VP

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Behavioral data analytics platform that provides insights into customer and employee digital experiences.

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