Invoca
AI that connects online marketing to offline revenue, optimizing every touchpoint in the buyer journey.
Invoca is a powerful AI-driven platform designed to bridge the gap between online marketing and offline revenue generation. By utilizing advanced call tracking and data analytics, the platform empowers marketing and sales teams to better understand the true impact of their efforts across multiple channels. The AI capabilities of Invoca allow businesses to optimize conversions and enhance the ROI of marketing campaigns by linking expenditures directly to revenue outcomes. With solutions tailored for marketing, contact centers, and multi-location operations, Invoca supports businesses in enhancing call handling and driving better customer engagement at every stage of the buyer’s journey.
Invoca is targeted towards enterprise businesses looking for comprehensive call tracking, marketing analytics, and revenue attribution solutions that are both secure and compliant. The platform’s AI tools automate quality management tasks in contact centers and optimize marketing strategies based on clear insights from consumer interactions.
Pros:
- Comprehensive AI-driven insights and data analytics
- Enhances marketing ROI through accurate attribution
- Improves contact center operations and performance
- Integrates seamlessly with existing platforms and tools
Cons:
- May require adjustment period for full utilization
- Requires ongoing data management for optimal results
- Complexity might be overwhelming for smaller teams
Features:
- AI Call Tracking - Tracks and attributes revenue to marketing spend
- Signal AI - Provides insights into marketing and sales performance through AI analysis
- Quality Management Automation - Enhances contact center efficiency by automating QM tasks
- Multi-Location Call Management - Increases conversion rates by improving call routing and handling at multiple locations
Integrations:
- Google Ads - Enhances ad spend efficiency through detailed call tracking data
- Adobe - Allows for improved marketing workflow integration with comprehensive call analytics
- Salesforce - Streamlines CRM processes with call data integration
- Hubspot - Provides insights into customer interactions to fine-tune marketing strategies
Pricing:
- Pricing tier 1 - Entry level for small teams
- Pricing tier 2 - Advanced features for larger organizations
Implementation Timeline
Not Disclosed
Onboarding
Not Disclosed
Sandbox
No
API Available
Compliance
HIPAA, Soc 2, PCI-DSS, GDPR
Hashtags
Buying Persona
CRO, CFO, VP of Sales, Director, CMO, Sale Manager, RevOps, Product Marketing Manager, VP of Demand Generation, Brand Manager, Customer Success Manager, VP, FP&A Manager, Sales Finance Manager
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