mParticle

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A customer data platform that enables real-time relevance integration for ecommerce experiences.

Pricing Model: Subscription
Updated: 06/02/2025
Employees
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Founded in
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Funding Series
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Funding Amount
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mParticle by Rokt is a comprehensive customer data platform designed to enhance ecommerce experiences by leveraging real-time relevance. Its AI and ML-powered relevance engine, known as Rokt Brain, is the backbone that allows businesses to optimize customer engagement by selecting the most pertinent products or services during a transaction. This approach not only simplifies decision-making but also turns customer data into actionable insights that drive meaningful outcomes across various business processes.

Targeted at ecommerce companies, mParticle provides the tools needed to unlock the potential of first-party data while maintaining robust data protection measures. With its emphasis on relevance during the transaction moments and beyond, mParticle helps businesses boost customer satisfaction, increase lifetime value, and achieve scalable customer acquisition. With seamless integration into existing systems, the platform enables companies to deliver tailored experiences that resonate with their audience.

Pros:

  • Offers real-time relevance for ecommerce transactions
  • Boosts customer engagement with AI-powered solutions
  • Provides actionable analytics for data-driven decisions
  • Improves customer acquisition and lifetime value

Cons:

  • Advanced features may require technical expertise to implement
  • High dependency on real-time data infrastructure
  • Potential for data privacy concerns if not managed properly

Features:

  • Real-Time Analytics - Understand customer data at the moment of interaction
  • Relevance Engine - AI-driven personalization for enhanced customer experiences
  • Data Integration - Connect with multiple ecommerce platforms for seamless operation
  • Customer Journey Mapping - Visualize and optimize the entire customer experience

Integrations:

  • Shopify - Seamlessly integrate ecommerce data and enhance customer experiences
  • Rokt Ads - Leverage performance marketing to scale customer acquisition

Pricing:

  • Free Tier - Limited features for small businesses
  • Pro Tier - Comprehensive solutions for growing businesses
  • Enterprise - Custom solutions for large enterprises

Implementation Timeline

Not Disclosed

Onboarding

Not Disclosed

Sandbox

Not Disclosed

Compliance

Not Disclosed

Buying Persona

CRO, CFO, VP of Sales, Director, CMO, Sale Manager, Product Marketing Manager, VP of Demand Generation, Brand Manager, Customer Success Manager, VP, FP&A Manager, Sales Finance Manager

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