mParticle
A customer data platform that enables real-time relevance integration for ecommerce experiences.
mParticle by Rokt is a comprehensive customer data platform designed to enhance ecommerce experiences by leveraging real-time relevance. Its AI and ML-powered relevance engine, known as Rokt Brain, is the backbone that allows businesses to optimize customer engagement by selecting the most pertinent products or services during a transaction. This approach not only simplifies decision-making but also turns customer data into actionable insights that drive meaningful outcomes across various business processes.
Targeted at ecommerce companies, mParticle provides the tools needed to unlock the potential of first-party data while maintaining robust data protection measures. With its emphasis on relevance during the transaction moments and beyond, mParticle helps businesses boost customer satisfaction, increase lifetime value, and achieve scalable customer acquisition. With seamless integration into existing systems, the platform enables companies to deliver tailored experiences that resonate with their audience.
Pros:
- Offers real-time relevance for ecommerce transactions
- Boosts customer engagement with AI-powered solutions
- Provides actionable analytics for data-driven decisions
- Improves customer acquisition and lifetime value
Cons:
- Advanced features may require technical expertise to implement
- High dependency on real-time data infrastructure
- Potential for data privacy concerns if not managed properly
Features:
- Real-Time Analytics - Understand customer data at the moment of interaction
- Relevance Engine - AI-driven personalization for enhanced customer experiences
- Data Integration - Connect with multiple ecommerce platforms for seamless operation
- Customer Journey Mapping - Visualize and optimize the entire customer experience
Integrations:
- Shopify - Seamlessly integrate ecommerce data and enhance customer experiences
- Rokt Ads - Leverage performance marketing to scale customer acquisition
Pricing:
- Free Tier - Limited features for small businesses
- Pro Tier - Comprehensive solutions for growing businesses
- Enterprise - Custom solutions for large enterprises
Implementation Timeline
Not Disclosed
Onboarding
Not Disclosed
Sandbox
Not Disclosed
Compliance
Not Disclosed
Hashtags
Buying Persona
CRO, CFO, VP of Sales, Director, CMO, Sale Manager, Product Marketing Manager, VP of Demand Generation, Brand Manager, Customer Success Manager, VP, FP&A Manager, Sales Finance Manager
Reviews and rating
Total reviews
Persons recommended this product
Anonymous
Shopper
check_circle Verified
Shop owner replied
Anonymous
Shopper
check_circle Verified
Shop owner replied
Thanks for your review!
Your feedback helps us improve our service.
There are no reviews yet.
Be the first to review “ ”
Only logged in customers who have purchased this product may leave a review
© 2025 Marklet Genius AI. All rights reserved.