Superglue

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Superglue is a Partner Engagement Platform designed to enhance partner relationships through automation, enabling partner and sales teams to navigate the partner activation and co-selling process efficiently.

Employees
Not Disclosed
Founded in
Not Disclosed
Funding Series
Not Disclosed
Funding Amount
Not Disclosed

Superglue is an innovative Partner Engagement Platform that enhances partner relationships by providing next-gen PRM capabilities. This platform is designed to automate and streamline the partner activation and co-selling processes, making it easier for partner and sales teams to engage partners effectively. With Superglue, businesses can customize pre-built automations to implement successful strategies, templates, and tactics used by high-growth SaaS companies. The platform aims to foster personalized partner experiences by automating repetitive tasks, allowing companies to scale their partner processes while maintaining a personal touch. Users can connect Superglue to existing tools such as Salesforce, Slack, and Crossbeam to amplify their partner activities.

Superglue is particularly tailored for businesses looking to optimize their partner program by automating workflows, notifying managers when attention is needed, and guiding Account Executives in leveraging partnerships to win and close deals. Its fully customizable automation blueprints provide a structured approach to partner onboarding, enablement, co-selling, and more, ensuring a predictable and effective co-selling process. The platform is designed to facilitate seamless collaboration between teams and partners, enabling faster revenue generation through personalized partner engagement.

Pros:

  • Customizable pre-built automations
  • Integrates with existing tools
  • Streamlines partner and sales team engagement
  • Facilitates scalable partner experiences

Cons:

  • May require integration setup effort
  • Limited to the compatibility of connected tools
  • Dependent on users adopting automation practices

Features:

  • Pre-built Automations - Customize and use expert-designed workflows
  • Partner Engagement - Interaction via preferred channels
  • Scalable Integration - Connect with existing tools for enhanced functionality
  • Personalized Experiences - Tailor interactions to partner needs

Integrations:

  • Salesforce - Link CRM data to partner workflows
  • Slack - Notify AEs and partner managers
  • Gmail - Facilitate communication
  • Crossbeam - Align partner data
  • Zapier - Automate tasks across apps

Pricing:

  • Subscription - Access platform with regular payments

Implementation Timeline

Get up and running in 30 minutes

Onboarding

Not Disclosed

Sandbox

No

Compliance

GDPR, AICPA SOC

Buying Persona

CRO, VP of Sales, Director, Sale Manager, Customer Success Manager, VP

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