
xpln.ai
Revolutionize ad measurement with advanced attention-based metrics.
xpln.ai is at the forefront of a new era in ad measurement, leveraging advanced attention-based metrics to ensure that advertising investments are not wasted on merely viewable but unengaged ads. By focusing on attention, xpln.ai directly correlates ad effectiveness with brand perception and business outcomes, offering a more reliable measure of ad impact compared to traditional metrics like viewability and completion rates. With a robust platform that uses eye-tracking data and machine learning, xpln.ai provides real-time insights that drive meaningful results for advertisers, agencies, marketplaces, and publishers by optimizing ad strategies and improving inventory value.
The platform’s unique approach combines comprehensive data analysis, including ad position and traffic source, with advanced eye-tracking technology to offer unparalleled precision across all channels, from social media to CTV. Its transparent, actionable insights are designed not merely to maximize attention but to identify and harness the optimal attention necessary for achieving significant business goals.
Pros:
- Advanced attention-based metrics
- Real-time, actionable insights
- Comprehensive cross-channel measurement
- Transparent data access
Cons:
- Complex setup for uninitiated users
- Requires continuous data input
- Dependency on eye-tracking technology
Features:
- Attention-Based Metrics - Measures ad effectiveness based on audience engagement
- Eye-Tracking and Machine Learning - Uses advanced technology to analyze real-time user attention
- Cross-Channel Measurement - Provides insights across social media, CTV, and more
- Data Transparency - Offers clear access to data with no black-boxed scores
Integrations:
- Integration 1 - Description
- Integration 2 - Description
Pricing:
- Pricing tier 1 - Description
- Pricing tier 2 - Description
Implementation Timeline
Not Disclosed
Onboarding
Not Disclosed
Sandbox
No
Compliance
Not Disclosed
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